Bharti Airtel has partnered with Perplexity AI to offer one-year complimentary access to Perplexity Pro, normally priced at ₹17,000, for all its mobile, broadband, and DTH subscribers in India—totaling around 360 million users. This marks Perplexity’s first partnership with an Indian telecom operator
What’s Included in the Offer?
Perplexity Pro unlocks advanced features tailored for professionals and heavy AI users:
- Unlimited daily Pro searches (up to ~300/day)
- Access to premium AI models like GPT‑4.1, Claude 4.0, or Sonar/DeepSeek-based models
- File upload and analysis support for PDFs, spreadsheets, audio, etc.
- Image generation tools, model-switching options, and access to Perplexity Labs, where users can build dashboards, web apps, and prototypes
How to Claim the Free Subscription
Eligible Airtel customers can activate the offer via the Airtel Thanks app:
- Open the Airtel Thanks app (Android or iOS).
- Navigate to the “Rewards & OTTs” section or search for the Perplexity Pro card.
- Tap Claim Now, proceed through the offer, and sign in or register with Perplexity.
- Once activated, use the Perplexity app or web interface with full Pro access
Claims can be made between July 17, 2025 and January 17, 2026, with one-year validity from activation date
Why This Partnership Matters
- First Gen‑AI telecom offer in India: Airtel’s collaboration brings advanced AI access to everyday users at scale
- AI tools made democratic: Students, professionals, homemakers, and researchers gain access to reliable AI features without extra cost
- Competitive edge: This move places Airtel ahead in enabling AI adoption, reinforcing India’s fast-growing AI-driven digital transformation
Use Cases & Benefits for Subscribers
- Students & researchers get access to deep-search tools, AI-assisted analysis, and file examination.
- Professionals can experiment with multiple AI models, generate images, build dashboards, or refine data-driven insights.
- General users can enjoy smarter web search, context-aware answers, and conversational depth over traditional search engines.
Airtel MD Gopal Vittal emphasized the partnership’s intent to bring real-time, reliable AI tools to digital users with ease and confidence, while Perplexity CEO Aravind Srinivas highlighted the opportunity to make professional AI accessible to students, household users, and working professionals alike
Key Details at a Glance
| Feature | Benefit |
|---|---|
| ₹17,000 value | Free AI subscription worth ₹17K for one year |
| All Airtel users eligible | Available on mobile, broadband, and DTH |
| Access points | Airtel Thanks app → Rewards → Claim Perplexity Pro |
| Pro features | GPT‑4.1, Claude, Labs, file upload & image generation |
| Claim window | 17 July 2025 – 17 Jan 2026 |
✅ Conclusion
Airtel’s offer of a free one-year Perplexity Pro subscription worth ₹17,000 to all subscribers is a landmark move in India’s Gen‑AI adoption. By bundling powerful AI models, deep research tools, and creative Labs capabilities, Airtel brings professional-grade AI to millions—democratizing access and accelerating digital transformation nationwide.
