Blue Tokai Coffee India has emerged as a leader in the specialty coffee segment, reshaping how Indians consume and appreciate coffee. Founded in 2013, the company started with a single roastery in Delhi. Today, it has grown into a household name with over 150 cafés across India and a strong online presence, sourcing beans directly from 80+ Indian estates.
Blue Tokai Coffee’s Revenue Growth
The company recently announced an Annual Recurring Revenue (ARR) of ₹400 crore in 2025, supported by strong performance across retail, cafes, and B2B channels.
- FY25 Revenue: ₹341 crore, marking 58% year-on-year growth.
- Profitability: Several business units are already EBITDA-positive.
- Future Goals: Achieve ₹1,000 crore ARR by FY27 with 10–12% EBITDA margins.
This remarkable growth highlights Blue Tokai Coffee India’s strong positioning in the premium beverage market.
Store Expansion Strategy
Domestic Growth
Blue Tokai plans to add 100 new stores every year, aiming for 350 cafés by 2027. The expansion focuses on Tier-1 and Tier-2 cities, making specialty coffee more accessible across India.
International Growth
In 2025, Blue Tokai announced its entry into the Middle East. Through a master franchise deal with Ambrosia Gulf, the brand will open its first café in Dubai by late 2025. It has also secured partnerships with Talabat and Noon to distribute ready-to-drink (RTD) coffee products and FMCG lines across the GCC.
What Makes Blue Tokai Coffee Different?
- Farm-to-Cup Transparency: Direct sourcing from Indian coffee estates.
- Quality Control: 100% company-owned cafés (no franchise dilution).
- Specialty Coffee Leadership: Known for promoting Indian-origin Arabica beans.
- Hybrid Presence: Café chains, D2C e-commerce, B2B supply, and FMCG retail.
This multi-channel strategy allows Blue Tokai Coffee India to cater to both café enthusiasts and home brewers.
IPO and Future Outlook
While growth is accelerating, Blue Tokai Coffee India has clarified that it won’t go public before 2028. The company’s focus remains on profitability, expansion, and strengthening its international footprint before considering an IPO.
Conclusion
Blue Tokai Coffee India has become more than just a coffee brand—it is a cultural movement driving India’s specialty coffee revolution. With ₹400 crore ARR, global expansion plans, and a target of ₹1,000 crore revenue by FY27, the company is set to redefine India’s premium coffee market.
