Apple India has achieved a new high, logging nearly $9 billion in annual sales in fiscal year 2024–25, marking a significant 13% increase from the $8 billion seen in the previous year. The surge is driven by continued strong demand for iPhones and MacBooks, supported by expanding retail presence and growing local production.
iPhones continue to account for the bulk of revenue, while MacBooks and services also contributed meaningfully. Apple expanded its physical footprint by opening two new Apple Stores—in Bengaluru (Hebbal) and Pune (Koregaon Park)—bringing the total to four; additional outlets are planned in Noida and Mumbai, set to open in early 2026.
On the manufacturing front, India is evolving from a sales market to a strategic production hub. One in five iPhones is now assembled in India, with production up 60% in FY25, valued at an estimated $22 billion, as Apple diversifies away from its reliance on China.
India has become Apple’s fourth-largest market globally, after the U.S., China, and Japan. The combination of rising consumer demand, government support for local manufacturing, and strategic pricing initiatives—like student discounts and trade-in offers—continue to fuel growth.
Increasingly, Apple is integrating deeper into India’s tech ecosystem. For example, the Tata Group has been selected to handle iPhone and MacBook repairs, reflecting escalating local partnerships and supply-chain trust. About 11 million iPhones were sold in India last year, lifting Apple’s market share to around 7%, up from just 1% in 2020.
Why It Matters
- Growth in Adversity: Achieving a 13% year-on-year revenue jump, Apple defied global device sales stagnation, driven by India’s premium demand.
- Retail Expansion Strategy: New stores in key cities like Bengaluru and Pune enhance brand visibility and customer experience, positioning Apple for broader reach.
- Manufacturing Momentum: With 60% growth in local production (valued at $22B), India plays a crucial role in Apple’s global supply chain strategy.
- Strong Market Positioning: India now ranks as Apple’s fourth-largest market worldwide; favorable demographics and rising income levels offer continued upside.
- Local Partnerships Deepen: Tata’s expanded role in repairs highlights Apple’s commitment to Indian ecosystem integration, while regional assembly continues to rise.
