SEBI has officially approved the initial public offering (IPO) of Imagine Marketing, the parent company of the well-known consumer electronics brand boAt, marking a significant step as the firm moves closer to a public listing
The approval comes via SEBI’s confidential pre-filing route, providing flexibility in execution. The company is aiming for a valuation of approximately ₹13,000 crore (around $1.5 billion).
This IPO attempt follows an earlier plan in January 2022, which was shelved. That plan entailed a fresh issue of ₹900 crore and an Offer-for-Sale (OFS) of ₹1,100 crore.
Founded in 2013 by Aman Gupta and Sameer Mehta, Imagine Marketing has expanded its product range beyond audio devices to include smart wearables, personal grooming products, and mobile accessories—establishing boAt as a lifestyle electronics brand.
Why It Matters
| Key Insight | Why It Counts |
|---|---|
| Flexible Execution | SEBI’s confidential pre-filing route offers up to 18 months to list, with room to adjust offer size |
| Valuation & Market Position | A ₹13,000 crore valuation underscores boAt’s rapid growth and appeal among investors. |
| Market Momentum | boAt joins a wave of companies—13 in the past week—clearing SEBI for IPOs. |
