Google has unveiled Pixel Care+, its upgraded device protection subscription that replaces both Google Preferred Care and Fi Device Protection in the U.S. The plan offers comprehensive coverage for Pixel devices, including unlimited claims for accidental damage and mechanical failure—with $0 deductibles for screen and battery repairs—plus coverage for post-warranty malfunctions, use of Google-certified parts, next-day replacements, and priority support.
Pricing and Options
- Pixel Care+ (standard plan) is priced at $10/month for select models like the Pixel 10, or $199 for a two-year term, offering generous flexibility.
- Pixel Care+ with Loss & Theft is also available, offering additional coverage with modestly higher monthly and two-year costs
Coverage must be added within 60 days of purchase, regardless of whether the device was bought from the Google Store or another retailer. Existing subscribers to the older protection plans will be automatically migrated to Pixel Care+ in the coming months.
What You Get with Pixel Care+
- Unlimited accidental damage claims (drops, spills, cracks)
- $0 screen and battery repair deductions
- $0 post-warranty malfunction repairs
- Genuine Google parts, speedy replacement shipping, and access to in-person service at over 700 authorized centers
- Priority “Pixel Expert” support
- Optional Loss & Theft coverage with two replacements per rolling 12 months (if selected)
Why It Matters
| Benefit | User Impact |
|---|---|
| Simplified Value Proposition | At $10/month (about ₹830/month), Pixel Care+ offers a clear, affordable alternative to third-party insurance plans. |
| Hassle-Free Repairs | Users get access to no-cost screen or battery fixes, genuine parts, and fast replacements—with less downtime and stress. |
| Boosts Confidence | Comprehensive coverage and support from Google strengthens trust in the Pixel ecosystem—especially for new buyers. |


