In Q2 2025, Xiaomi shattered previous records by shipping more than 5.4 million air conditioners, marking a significant 60% year-over-year increase. This milestone underscores the extraordinary growth of Xiaomi’s smart home appliance business.
Q2 Financial Highlights & Appliance Performance
- Xiaomi’s total revenue for Q2 2025 soared to RMB 116 billion, up 30.5% YoY. Adjusted net profit climbed 75.4% YoY to RMB 10.8 billion — both figures are all-time highs.
- The IoT and consumer lifestyle segment broke new ground, delivering a record RMB 38.7 billion in revenue—a 44.7% year-over-year increase.
- Within this segment, smart home appliances stood out with a 66.2% YoY revenue jump, led by the air conditioner shipments exceeding 5.4 million units.
- Additional device growth includes:
- Refrigerators: >790,000 units (+25% YoY)
- Washing machines: >600,000 units (+45% YoY)
What’s Driving Xiaomi’s Appliance Surge?
| Factor | Impact on Growth |
|---|---|
| Seasonal Demand | Q2 is peak air-conditioner season—timely launches fueled higher volumes. |
| Smart Home Integration | Xiaomi’s strategy of connecting homes, cars, and devices boosted appliance appeal. |
| Pricing and Premiumization | Increased average selling prices indicate stronger product positioning. |
| Infrastructure Push | Expansion in offline stores, especially through automotive showrooms, amplified reach. |
Strategic Outlook
Xiaomi’s strong performance in air conditioners is part of a broader ecosystem play. The company continues expanding across smartphones, IoT, and smart home appliances, under its integrated “Human × Car × Home” vision.Futubull36Kr
This Q2 success not only highlights Xiaomi’s dominance in smart home segments but also sets the stage for further innovation and global expansion.
