Meta is expanding its Meta Verified program to include WhatsApp Business accounts. This means businesses will soon see a blue verification tick next to their name, similar to Instagram and Facebook, signaling authenticity and trustworthiness.
This blue tick replaces the older green badge and aligns the platform with Meta’s broader branding across its apps
Eligibility & Benefits
To qualify, businesses must meet Meta’s verification standards, including:
- Documented legitimacy through business credentials,
- Active messaging usage,
- Compliance with Meta Business Manager requirements.
Businesses verified via this program gain:
- Impersonation protection,
- Enhanced account support,
- A visual verified badge that appears across WhatsApp’s business profile areas.
Why This Addition Matters
- Boosted Credibility: The blue tick reinforces authenticity, making customers more confident in engaging with businesses.
- Brand Consistency: Aligns verification marks across Meta’s platforms—WhatsApp, Facebook, and Instagram.
- Streamlined Support & Security: Businesses can access better support and reduce impersonation risks.
What’s Next
Meta has begun rolling out this update via its Meta Verified subscription plans, which are already live in countries including India.
Businesses should check in-app under “Meta Verified” or monitor their WhatsApp Business tools for availability and subscription options.
