RENÉE Cosmetics, a fast-growing D2C beauty brand, has raised $30 million in its Series C funding round, led by Playbook with participation from Evolvence India, Edelweiss, and Midas Partners. This round boosts the company’s valuation to $200 million, a significant 1.4× increase from its previous extended Series B at around $12 million.
What’s Behind the Momentum?
- The fresh equity infusion will support RENÉE’s plans to expand its product portfolio, deepen its omnichannel footprint across Tier I and II cities, and invest in marketing and tech infrastructure.
- The brand has tripled in size over the last 18 months, with an estimated ₹500 crore Annualized Run Rate (ARR) and is targeting ₹1,000 crore ARR within two years.
- RENÉE offers over 200 SKUs across beauty and fragrance categories, available through more than 15,000 offline outlets and leading e-commerce platforms like Amazon, Flipkart, Nykaa, and Myntra. It’s also expanding its online presence in the US, UAE, and Australia.
Why This Matters
- Asian beauty boom: RENÉE is part of a new wave of Indian brands scaling rapidly through hybrid D2C and offline strategies.
- Investor confidence: A 1.4× valuation jump in less than a year underscores strong investor belief in the brand’s scaling potential.
- Global ambition: With early international entry under way, RENÉE signals its ambition to go global.
Summary Table
| Metric | Details |
|---|---|
| Funding Raised | $30 million |
| Funding Stage | Series C |
| Valuation | $200 million |
| Key Investors | Playbook (lead), Evolvence India, Edelweiss, Midas Partners |
| ARR | ~₹500 crore |
| Target ARR | ₹1,000 crore in two years |
| SKU Count | Over 200 |
| Distribution Channels | 15,000+ offline outlets; marketplaces (Amazon, Flipkart, Nykaa, Myntra); online beta in US, UAE, Australia |
