Jeff Bezos, Amazon’s founder and executive chairman, sold approximately $666 million worth of Amazon shares between July 3 and July 7, 2025, just days after his extravagant wedding to Lauren Sánchez in Venice—estimated to have cost around $50 million
Part of a Pre-Arranged Trading Plan
These sales occurred under a 10b5-1 trading plan established in March, which allows scheduled sales of up to 25 million shares through May 2026. During the earlier period of June 27–30, Bezos also sold about $736.7 million in Amazon stock
Why Now? Wedding Expenses or Portfolio Diversification?
Though widely linked to his wedding expenses, Bezos is known for managing his massive stake systematically. The 10b5-1 plan ensures trades aren’t driven by insider knowledge. He still holds over 905 million Amazon shares, valued at nearly $200 billion
Investor Perspective: Market Reaction & Implications
- Timing aligned with market stability—no major impact on Amazon’s share price.
- Portfolio rebalancing: These sales help fund personal ventures, like his space firm Blue Origin.
- Planned strategy: Such scheduled liquidity events are common among billionaire executives.
What’s Next?
Despite these large-volume sales, Amazon stock shows minimal reaction today, with shares flat near $222. Bezos can continue sales under his plan through May 2026, with roughly 21.7 million shares still remaining to be sold Business Insider
Summary
Jeff Bezos sold $666 million in Amazon stock during early July 2025 as part of a pre-set trading plan that coincided with his high-profile wedding. The move appears strategic, not reactive—part of a broader financial arrangement to fund future ventures while avoiding insider-trading concerns under SEC rules.
