Midjourney, best known for its image-generation AI, has officially launched V1, its first AI-powered video generation model, now available via Discord and web access for subscribers
What Is Midjourney V1?
Midjourney V1 is an image-to-video model where users upload or select a still image and receive four unique 5-second video clips based on it. Clips can be extended four times by 4 seconds each—up to 21 seconds total
Key Features:
- Automatic vs. Manual Animation: Auto adds dynamic motion; manual allows prompt-based direction
- Motion Control: Choose between low motion for subtle ambiance and high motion for dynamic scenes
Pricing & Access
- V1 starts at $10/month on the Basic plan. Pro ($60) and Mega ($120) tiers offer unlimited videos in “Relax” mode
- Each video consumes 8× more GPU time than image generation, reducing image-generation quotas
- Pricing is under review and may change within a month
Strategic Vision & Industry Context
CEO David Holz explains V1 is a step toward “real‑time open‑world simulations,” setting a roadmap that includes 3D rendering and real-time AI models
The launch places Midjourney in direct competition with OpenAI Sora, Runway Gen‑4, Adobe Firefly, and Google Veo 3, all targeting the growing AI video generation market hindustantimes.com
Legal Cloud on the Horizon
This rollout coincides with a recent copyright lawsuit from Disney and Universal, which allege Midjourney’s existing image model infringed on characters like Darth Vader and Homer Simpson. The case highlights growing scrutiny over AI-trained data and intellectual property rights.
Why This Matters
- Creative Empowerment: Enables creators to animate still images with ease.
- Market Disruption: Creates accessible AI video options amid established competitors.
- Legal Implications: Adds urgency to the copyright debate in AI development.
Suggested External Links
- Midjourney official V1 announcement & FAQs
- TechCrunch report on AI video competition and roadmap
- Coverage of Disney/Universal lawsuit for context
