Instagram has begun testing a new “Reposts” feature that lets users share public posts and Reels directly to their main feed—similar to Twitter’s retweets and TikTok’s reshares. Previously, users could only share on their Stories or via DMs, but now reposts will stay visible on the feed and have their own tab on the user’s profile
Meta confirmed it’s “exploring the ability to reshare posts in Feed … so people can share what resonates with them, and so original creators are credited for their work” and that a small group of users are already testing the feature
🔍 How the Feature Works (And What Reddit Says)
- When reposting a post or Reel, it appears in followers’ feeds just like any original post.
- A new Reposts tab on profiles shows all reposted content reddit.com
- Users may have the option to add a comment—like a quote tweet—but that’s not confirmed yet
⚖️ Why Instagram Is Adding Reposts
- Boost content reach: Allows users to surface posts they find valuable without resharing manually.
- Crediting creators: Reposts prominently tag the original creator, promoting content attribution livemint.com.
- Better alignment with trends: Following Twitter and TikTok, Instagram is moving toward more resharing-friendly, algorithmic timelines .
✅ What to Expect Next
- Wider rollout: Likely to expand to more users in coming months—currently only in beta.
- User backlash possible: New feed clutter may frustrate users who prefer curated content .
- Creator tools ahead: Expect options for comments and sharing controls as Instagram refines the experience.
Why It Matters
- Content Amplification: It gives users greater control over what they promote—boosting creator visibility.
- User Experience Shift: More reposts mean feeds may feel less personal, prompting concerns about algorithmic overload.
- Competitive Strategy: Instagram is doubling down on resharing to stay relevant amid TikTok’s dominance.
