Flipkart’s fintech venture, Super.money, is charting a path to profitability by December 2025. Launched in July 2024, the platform has rapidly expanded its financial services, focusing on credit products to drive revenue.
Credit-First Strategy
Super.money distinguishes itself from other payment platforms by emphasizing credit offerings over transaction-based revenue. The company has introduced a co-branded credit card in partnership with Axis Bank, offering 3% cashback on UPI transactions. This card, based on the RuPay network, is designed to appeal to a broad user base, with plans to issue one million cards over the next year.
Additionally, Super.money’s secured credit card business accounts for about 10% of its transactions, indicating a strong user interest in credit products.
Lending Partnerships and Disbursements
The platform has established partnerships with over 15 lending institutions, facilitating a marketplace that has surpassed $700 million in loan disbursements. Notably, 40% of Super.money’s users are first-time borrowers, and more than half hail from Tier 2 and Tier 3 cities, highlighting the platform’s reach in underserved markets.
Expansion into Wealth Management
Beyond credit, Super.money is venturing into wealth management. The platform has rolled out fixed deposit offerings and plans to introduce mutual funds by mid-2025. These additions aim to provide users with comprehensive financial solutions, enhancing user engagement and revenue streams. Business Standard
Strategic Acquisitions
In February 2025, Super.money acquired BharatX, a checkout financing platform, to bolster its Buy Now, Pay Later (BNPL) offerings. This acquisition enables Super.money to offer innovative credit solutions at the point of sale, catering to the growing demand for flexible payment options.
User Growth and Market Position
Super.money has quickly climbed the ranks in the UPI ecosystem, becoming the sixth-largest UPI app in India as of November 2024. The platform processed over 78 million transactions that month, surpassing competitors like Amazon Pay and WhatsApp Pay.
Path to Profitability
Founder and CEO Prakash Sikaria emphasizes that Super.money’s revenue model is centered entirely on financial services, with no reliance on payment transaction fees. The company’s focus on credit products, coupled with its expanding user base and diversified financial offerings, positions it to achieve EBITDA profitability by the end of 2025.