Bengaluru-headquartered home services startup Pronto officially announced it has raised $25 million in a Series B funding round.
The round was led by Epiq Capital, with participation from existing marquee investors including Glade Brook Capital, General Catalyst, and Bain Capital Ventures. This fresh injection of capital values the company at $100 million—a staggering 8x jump in valuation since it emerged from stealth just nine months ago (May 2025).
The “Quick Commerce” for House Help
Pronto has branded itself as the “10-minute house help” app, applying the lightning-fast logistics model of companies like Zepto and Blinkit to the domestic labor market.
- Hyper-Speed Fulfillment: The app promises to have a trained, background-verified professional at your doorstep in under 10 minutes for tasks like cleaning, laundry, utensil washing, and basic meal prep.
- The “Micro-Hub” Model: Unlike traditional aggregators, Pronto operates a hyperlocal “hub-and-spoke” system. Workers (branded as “Pros”) are stationed at these hubs on fixed shifts rather than acting as random gig workers, ensuring sub-10-minute arrivals.
- Growth Metrics: The company ended February 2026 with over 18,000 daily bookings, up from just 1,000 a year ago. It is now targeting 70,000 daily bookings by June 2026.
Strategic Shift & Expansion
The Series B follows a series of rapid-fire corporate moves:
- HQs Relocation: Pronto recently moved its headquarters from Gurugram to Bengaluru to tap into the city’s deep engineering and product talent pool.
- Market Presence: The service is now active in 10 major cities, including Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad, and Kolkata, covering over 150 micromarkets.
- New Categories: Alongside cleaning, Pronto is piloting car washing, dog walking, and professional cooking services in select neighborhoods.
The Workforce Edge
A key part of Pronto’s “investor story” is its focus on formalizing a traditionally informal sector:
- Worker Demographics: 99% of its 4,500 “Pros” are women.
- Earnings: Professionals completing 20 days of shifts a month reportedly earn a median of ₹23,000–₹25,000, significantly higher than the average for informal domestic help.
- Retention: The platform boasts a monthly worker retention rate of over 70%, driven by the predictability of shift-based income.
Competition in the “Instant” Space
Pronto’s fundraise comes at a time of intense heat in the sector. It is currently locked in a three-way battle with:
- Urban Company (InstaHelp): The market leader, which fulfilled nearly 4.7 lakh instant orders in October 2025.
- Snabbit: A close rival that recently raised $30 million from Bertelsmann India Investments.
