Google Labs officially launched Photoshoot, a professional-grade AI photography feature integrated into Pomelli, its specialized marketing platform for small and medium-sized businesses (SMBs).
Powered by the state-of-the-art Nano Banana model, Photoshoot allows anyone to transform a simple smartphone snapshot into a high-end studio or lifestyle image in seconds.
How “Photoshoot” Works
The tool is designed to eliminate the need for expensive physical sets, lighting rigs, or professional photographers.
- Single Image Upload: You start with a basic photo of a physical product (e.g., a bottle, a shoe, or a piece of jewelry).
- Contextual Intelligence: The AI analyzes your “Business DNA”—a profile built from your website that captures your brand’s voice, colors, and visual identity.
- Automatic Transformation: It handles complex edits including:
- Background Replacement: Swapping a cluttered table for a “modern kitchen” or a “forest scene.”
- Studio Lighting: Adjusting shadows and highlights as if the product were in a professional light box.
- Composition Refinement: Polishing the product’s edges and texture for a “commercial” look.
- Campaign Integration: Once generated, the photo is automatically formatted for social media posts, email headers, or Google Merchant Center listings.
Key Features & Tools
| Feature | Capability |
| Studio Templates | Choose from curated professional layouts (e.g., minimalist, high-contrast). |
| Lifestyle Scenes | Place products in realistic, AI-generated environments relevant to the item. |
| Style Referencing | Upload a “mood board” image and have the AI restyle your product photo to match that vibe. |
| Refinement Tools | Manually adjust lighting or backgrounds using natural language prompts. |
Availability & Pricing
- Platform: Available exclusively within Pomelli via Google Labs.
- Cost: Completely free during its current public beta phase.
- Target Audience: Specifically built for SMBs, Etsy sellers, and direct-to-consumer (DTC) brands looking to scale their marketing content.
Strategic Context
The feature was a highlight of Google’s presence at the India AI Impact Summit 2026. Industry experts noted that while high-end fashion brands may still prefer human-led shoots, Photoshoot “democratizes” commercial-grade imagery for millions of businesses that previously couldn’t afford a studio session.
“Photoshoot isn’t just an editing tool; it’s a studio-in-a-browser. We’re removing the bottleneck of physical production so businesses can focus on building their brand.” — Google Labs Announcement.
