In a significant move to empower the Indian creator economy, Bharti Airtel announced a landmark partnership with Adobe on January 29, 2026.
Airtel is offering a one-year free subscription to Adobe Express Premium to its entire user base of over 360 million customers. This subscription, which typically costs approximately ₹4,000 per year, provides access to a suite of AI-powered design and video editing tools.
1. Who is Eligible?
The offer is remarkably broad and covers almost the entire Airtel ecosystem in India.
- Prepaid & Postpaid: All active mobile subscribers.
- Airtel Xstream Fiber: All home broadband (Wi-Fi) users.
- Airtel Digital TV: All DTH customers.
- Airtel Black: All bundled service users.
2. How to Claim the Offer (Step-by-Step)
You can activate your free year of Adobe Express Premium directly through the Airtel Thanks app without providing any credit card details.
- Update & Open: Ensure you have the latest version of the Airtel Thanks app.
- Navigate to Rewards: Tap on the “Rewards & OTTs” or “Airtel Thanks” section on the home screen.
- Find the Adobe Offer: Look for the Adobe Express Premium banner/card.
- Claim & Sign In: Tap “Claim Now.” You will be redirected to the Adobe login page.
- Create/Link Account: Log in with your existing Adobe ID or create a new one using your Airtel-registered mobile number/email.
- Start Creating: Once linked, the Premium features will be unlocked for 12 months.
3. Key Benefits of Adobe Express Premium
Adobe Express is an AI-first design platform that allows users with zero design experience to create professional-grade content.
| Feature | What You Get with Premium |
| Generative AI | 250 Generative Credits per month for text-to-image and text-effects (powered by Firefly). |
| Stock Assets | Access to 200 million+ royalty-free Adobe Stock photos, videos, and music tracks. |
| One-Tap Tools | Instant background removal, object eraser, and one-tap video resizing. |
| Fonts | Over 30,000+ professional Adobe Fonts. |
| Storage | 100GB of cloud storage for your projects. |
| Language Support | Full support for English, Hindi, Tamil, and Bengali. |
4. Why This Partnership Matters
- Global First: This is the first time a telecom operator has bundled a premium creative suite at this scale globally.
- Democratizing Creativity: Airtel CEO Siddharth Sharma stated that the goal is to move “world-class creative tools” from a luxury to a reality for every Indian, from students to small business owners.
- The Perplexity Precedent: This move follows Airtel’s successful 2025 partnership with Perplexity AI, signaling the telco’s strategy to become a “digital lifestyle enabler” rather than just a data provider.
Conclusion: A Creative Edge for Millions
By providing a tool worth ₹4,000 for free, Airtel is effectively offsetting the cost of its premium plans for many users. Whether you are a student building a resume or a small business owner designing Instagram ads, this 2026 partnership offers a high-value entry point into the AI-driven creator economy.
