Magicpin, a hyperlocal retail platform, is rapidly expanding its quick commerce arm, MagicNow, with the goal of contributing 20% to its overall food delivery business by the end of the current fiscal year. Launched in September 2024, MagicNow currently accounts for 13% of Magicpin’s food delivery volumes.
Rapid Expansion and Strong Partnerships
Since its inception, MagicNow has expanded its services from 6 metropolitan areas to 20 high-density cities across India. The platform has significantly grown its network of merchant and restaurant partners from 3,000 to over 21,000. This includes collaborations with major national and global chains such as McDonald’s, Taco Bell, Chaayos, Wendy’s, Faasos, and Burger King, as well as numerous local eateries. Business Standard
Enhanced Customer Engagement
MagicNow has reported a 10% higher monthly user retention rate compared to Magicpin’s platform average. This indicates strong customer engagement and satisfaction with the 15-minute delivery service.
Competitive Landscape in Quick Commerce
MagicNow’s growth comes amid intensifying competition in India’s quick commerce sector, where companies promise delivery within 10–15 minutes. Established players like Swiggy, Zepto, and Zomato are also expanding their rapid delivery services. According to research firm Datum, Blinkit currently leads India’s quick commerce segment with a 40% market share, followed by Zepto with 29% and Swiggy’s Instamart at 26%.
Future Outlook
Magicpin’s CEO, Anshoo Sharma, expressed confidence in MagicNow’s trajectory, stating that the service is “well on track” to achieve the 20% contribution target by the end of the financial year. The company plans to continue investing in this high-growth vertical, focusing on expanding its reach and enhancing customer experience.
