The Jindal Group has officially entered India’s urban mobility and ride-hailing sector by launching a new electric cab service called Trevel, marking its first foray into the competitive transportation market dominated by players like Ola, Uber, and Rapido. Storyboard18
🚗 What Is Trevel and How It Works
Trevel is a chauffeur-driven electric vehicle (EV) cab service that has quietly begun operations in Gurugram, aiming to offer city rides and airport transfers with fixed pricing and scheduled pickups. Unlike traditional on-demand ride-hailing apps, the service currently focuses on pre-booked rides with upfront costs and a fleet-led model where vehicles are owned or operated under strict service standards.
The service has started with a fleet of MG Windsor electric vehicles, and bookings can be made through its official website. Mobile apps for Android and iOS are expected to be launched soon to enhance customer convenience.
📈 Why Jindal Group Is Entering Ride-Hailing
According to founder Sahil Jindal, Trevel was conceptualised after analysing gaps in the existing ride-hailing experience — particularly around reliability, pricing transparency, and service quality. The grouping believes that there’s room in the market for an alternative approach to urban mobility
Key highlights of the service include:
- Electric chauffeur-driven cabs, positioned as a greener and more premium alternative
- Scheduled rides and airport transfers with fixed pricing.
- Fleet-led model with rigorous operational standards.
🔋 EV Focus and Market Strategy
Trevel’s electric-vehicle fleet places it in the electrified segment of ride-hailing, differentiating it from many competitors that rely largely on driver-owned vehicles. This strategy aligns with broader industry trends toward sustainable, low-emission transport in urban India — an area that has seen increasing interest from both startups and established firms.
The service is positioned to compete not only with traditional aggregator models like Ola and Uber but also with newer electric mobility services that have entered or pivoted within the space.
🏙️ Pilot Phase & Expansion Plans
The pilot phase has included just over 50 rides, but Jindal Group emphasised that this early period focused on fine-tuning operations and technology rather than scale.
Looking ahead:
- Trevel plans to expand its vehicle categories and service areas over the coming months.
- A broader rollout to other Indian cities may be announced once initial operations stabilise.
- Android and iOS apps are expected to increase accessibility and user engagement.
🛣️ Competition and Market Context
India’s ride-hailing market is intensely competitive. Ola and Uber maintain significant market share, while firms like Rapido have captured large segments through different models and offerings. The Times of India
Trevel’s pre-booked, fixed pricing model and EV focus give it a distinct market positioning, especially for customers seeking scheduled airport transfers and more predictable ride experiences.
