X, the social media platform formerly known as Twitter and now part of Elon Musk’s tech ecosystem, has surpassed $2 billion in revenue in the first nine months of 2025, reflecting rising sales and a gradual recovery after several years of transition. The milestone marks steady year-over-year growth amid broader restructuring and expansion efforts by the company.
📈 Strong Revenue Growth Through September
According to reports, X generated more than $2 billion in revenue for the nine-month period ending September 30, 2025, an increase of about 18 % year-over-year compared with the same period last year.
The platform’s third-quarter revenue alone was approximately $752 million, also showing solid growth compared with the prior year, even as X continues to absorb restructuring costs following Elon Musk’s acquisition.
💼 What’s Driving the Revenue Surge
X’s revenue performance in 2025 has been shaped by several commercial factors:
- Advertising Remains Core: Advertising revenue continues to be the largest contributor to topline sales, as brands return and scale their campaigns across the platform.
- Subscriptions and Data Services: Paid subscriptions and data licensing have been growing, adding new revenue streams beyond traditional ads.
- Expansion Beyond Microblogging: X is pushing toward becoming an “everything app,” with products like XChat (messaging) and X Money (payments) under development, reflecting efforts to diversify offerings.
🧾 Profitability Still a Path Ahead
Despite clearing the $2 billion revenue mark, X has not yet achieved profitability for the period due to substantial restructuring and operational costs following its transformation from Twitter into a multi-product platform under Musk’s leadership. Reports indicate a third-quarter net loss of around $577 million, largely tied to these expenses.
Company executives and investors are watching how revenue growth balances with cost control — especially as X continues investing in product expansion, content moderation, and monetisation initiatives.
💡 Broader Strategic Context
X’s financial evolution comes against the backdrop of a larger transformation following Elon Musk’s $44 billion acquisition of Twitter in 2022 and its subsequent rebranding. Over the past few years, the company has diversified its revenue base beyond traditional advertising to include subscriptions, data products, and early payments infrastructure.
Market observers view the $2 billion revenue milestone as a sign of stabilisation and incremental growth, even as the company faces competitive challenges from platforms like Meta’s Threads and evolving trends in digital advertising.
📊 What’s Next for X
Looking ahead, analysts will closely follow:
- Whether annual revenue for 2025 can surpass projections as the final quarter closes
- The impact of new services such as payment tools on future revenue
- How cost-cutting and monetisation efforts affect the company’s bottom line
While the path to sustained profitability may still have hurdles, X’s first nine months of 2025 show encouraging revenue momentum and diversification progress.
